Peter Storm was founded in 1954 by Noel Bibby. The company soon became famous for innovative design, helped by Bibby's experiences with the Royal Marines in World War II and his passion for outdoor clothing. Bibby, who passed away in 1989, helped to establish Peter Storm as a successful outdoor brand across the globe.
A highlight of the range, the Peter Storm cagoules became hugely popular in the late 1970s and the early 1980s following the emergence of the football casual subculture. They were paired with split Lois cords or bleached drainpipe jeans as well as the latest training shoes from the continent including Forest Hill, Nastase and Samba. This look is captured in last year's Awaydays (based on the novel by Kevin Sampson) with the clothing of 'the Pack' but the film makes use of replicas (produced by Adidas) as opposed to the real thing. These can be seen below.
The look quickly evolved and other labels became more prominent but the recent vintage craze has ensured that Peter Storm cagoules have and will remain an iconic piece of clothing for casuals and outdoor enthusiasts alike.
Below are photos of some Peter Storm catalogues.
Note: The images of the cagoules are not my own and are provided courtesy of Nicolas Ticklish' photostream.
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