Sunday 4 July 2010

Adidas London 2010 Reissues


The latest release from Adidas to catch my eye is the planned reissue of the Adidas London for 2010. Reissue of the London, you say? Yes, despite being reissued earlier this year (as part of the Size? x Adidas collaborations) the Adidas London is set for another facelift.

The colours this time are radically different. It's not just a case of reversing the colourway (as it was with the Consortium London) but the London reissues are set to come out in four brand new colourways. These are brown & light brown, blue & light green, black & orange and yellow & blue.

To anyone with even a distant interest in Adidas trainers these colours are instantly recognisable. They are in fact the colourways of the Adidas Amsterdam, the Bern, the Brussel and the Malmo. All of these are four of Adidas' most iconic and enduring Adidas City releases, fetching quite a lot on eBay to boot.

Taken on their own none of these are bad trainers at all. But it all begs the question why name them as London? They're clearly not a reworking of the trainer but an entirely new version, so why not just reissue the other city series?

All in all I quite like these trainers. The Amsterdam (see how people are referring to them) look very decent and while I'm generally not a huge fan of black trainers, the Brussels do look quite smart. The Malmo look like they may be hard to clean but they're better than the majority of new Adidas releases while the Bern also look a nice trainer.

If I'm being picky then the sole on the Brussel model is too light – it needs to be darker (as it is on the original version seen in the images below) and I also think that the gold lettering looks a bit tacky. I'd imagine, like most recent city reissues, these will cost about £70 and I'll probably pick up a pair of either the Amsterdam or Bern colours as I do think they are good looking trainers. They're not a patch on the originals, mind, but I'm not in the financial position of being able to spend over £200 on a pair of trainers from the 1980s (I actually feel uncomfortable paying over a ton for a pair of trainers) so buying from eBay isn't an option.

I hope Adidas don't overkill colourways on the city series models like they did with the Gazelle and Forest Hill trainers but it wouldn't surprise me if they headed that way because these are bound to sell out fast. I'd imagine the touts will soon be flogging them on eBay to some punter with more money than sense pretty rapidly too.

Below are some images of the trainers versus their original version. I couldn't find the a close up of the Amsterdam London so decided not to bother to do a comparison for it. If you're that arsed then I'm sure Google will show you a photo of the originals.

Note: None of the below photos are my own. The photos of the reissued Londons are taken by Oslojaxx of Found_NYC.





1 comment:

  1. these re-issues are quite sad,imo. they are desoerate attempt by adidas to cash in on iconic traihners fromn the 70'/80's[which was the last time they or nike,puma] made a decent trainer. they were so good they led to trainers being worn outside of sport for the first time. There is nothing come close to these. Hence the city and gazelle series being released in a plethary of coulorways. Sad that they are made from inferior sles and suede but still wearable i guess. Its taken the fun of loking for that gem away if you can just pop down to Jb's for a pair though.

    If the released the tahiti in orignal quality they would sel millions worldwide. the London/amsterdam,tahiti etc were the most sought after trainers ever. Now they courways are al done under the guise of 'londons'.

    For a bit of original 80's style go for spezials,imo. At least they have stayed the same . The quality isnt the same as the 80's ones but what is!?

    Adidas still the only trainer for a lad

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