Sunday 4 July 2010

C.P. Company - SS11 Preview

The first C.P. Company garments were produced in 1975 and were aimed at the Italian market with the intention of providing a more traditional look to a man's wardrobe. The C.P. Company philosophy can be summised in one short phrase – "Function and Use".

The large majority of C.P. Company's range is inspired by the clothes worn by those in the militarty. In recent years this focus has evolved into a focus more upon urban city clothing. This can be seen in their "Urban Protection" range.

What makes C.P. Company such an attractive and exciting brand for many is that it is designed as functional and technical clothing. As such, features such as smog masks, watchviewers and the iconic goggles have been found on many C.P. garments. This (and their use of pioneering fabrics under the reign of Massimo Osti), of course, means that much of C.P. Company's clothing is very expensive (expect a jacket to cost over half a ton) yet this also provides some degree of exclusivity for the brand.

I have attatched a few images which offer a brief glimpse into what C.P. Company may be offering for next year's summer collection. From the looks of things it appears that they are pursuing a more traditional approach with much of the clothing looking quite similar to some of the classic pieces from the nineties. The highlight for me is the Mille Miglia in a stunning burnt orange colour which looks a great piece of clothing which will probably hold a price tag to match.

All in all, it looks like C.P. Company may very well be making a comeback and could well be a brand to keep an eagle eye on.



No comments:

Post a Comment