"Why should I have any interest in Ben Sherman?"
This is a question many of you may be asking yourselves. The label, while originally both exclusive and innovative, suffered the overkill that plagues many success stories and has seen the company reduced to little more than catalogue fodder. However with the imminent launch of the 'Modern Classics' range, does this brand merit a place in your wardrobe once again?
Having founded the company in 1963, Ben Sherman began making shirts himself in a small Brighton factory and with it laid the foundations for a clothing company that would become essential wear for many youth subcultures, from the mods to the skinheads. With the launch of Modern Classics, Ben Sherman hope to use over fifty years of knowledge and experience in order to update and reproduce some of the classic items of menswear.
There's chambray shirts, button down collars, fisherman's jackets, naval knitwear, chinos, bobble hats and scarves. All classic items, all given a modern twist whether it be through a new interpretation or an updating of fabrics. There's a clear influence from the likes of Saint James and Albam and from what we've seen it looks pretty decent indeed.
To promote the range, whet our appetites and provide a different slant to that of their usual products, Ben Sherman went to Kilchoan, arguably the most remote place in the UK, for a photo shoot. The following photos are a choice selection from that shoot.
More information about the Ben Sherman Modern Classics range can be found at their official website.
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